Paola Quadretti logo

Client: Paola Quadretti
Date: Spring/Summer 2010
Services: Logo, identity, business cards

WARD 2 redesigned the corporate logo for a fashion house based in Florence.

We sought to communicate the feminine and traditional hand-made qualities of the brand, using an updated fleur-de-lis and florentine blue. Through many iterations, we created the logo that conveyed both luxury and history. The logo was launched in the Manhattan opening of its salon in April of 2010.

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