Harvard Business School Club of Toronto campaign

Client: HBS Club of Toronto
Date: Summer 2010
Services: Graphic design, copywriting

HBS Club of Toronto wanted to launch a postcard campaign to get local alums excited about upcoming fall events. The clients wanted to break the clutter of mass emails and forgettable flyers to get the attention of Harvard grads. The postcards had to be punchy while conservative, and have messages that reconnect alums to the business school.

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